Human Creativity Meets AI Efficiency
Are you, like most companies, using AI to generate content — but not totally convinced it’s hitting at 100%? You’re not alone. That’s where I come in. I’m a hybrid copywriter who combines human intuition with AI-powered tools. That means you get the best of both worlds: speed and scale plus brand-smart, emotionally intelligent writing that resonates. Malcolm Gladwell says it takes 10,000 hours to master a skill. With over 20 years in copywriting, I’ve long since passed that milestone. What I bring to the table is deep expertise in brand voice, strategic thinking, and elegant storytelling that connects.

AI is a brilliant tool, but your brand’s content is its voice to the world. Leave that entirely to AI, and you risk missed emotional cues, shallow messaging, or worse: misinformation and accidental plagiarism. These aren’t just small mistakes. They’re costly, credibility-killing ones. To know me is to know I overthink everything. But in copywriting, that’s a superpower. I’ll come at your brief from every angle, prompting AI with dozens of questions to sharpen and shape your message. Then, I’ll step in with the creative finesse, empathy, and clarity only a human can provide.

Client: The Substitute / Title: The True Price of Your Couch

The Substitute is a platform for sustainable alternative solutions in the interior design and renovation industry. They asked me to write the script for their animation, The True Price of Your Couch: The Cost of Cutting Corners. Fast furniture is a bigger problem than most people realize. Shop smart, shop sustainable, and watch the video to learn more. It was a great assignment, and the all-female team did a fantastic job.

Direction: Machteld Rijnten Copy: Tiffany Davenport Illustration: Emilija Juzeliūnaitė, Rūta Kygaitė Animation: Emilė Maigytė, Zuzanna Labus Sound design: Dominyka Adomaitytė Voice over: Hannah Gardiner Production: Emilemilija Animation Studio

Client: Fonk Design Studio / Title: HSA Website

HSA lawyers wanted their website to stand out and represent their modern approach and personality. I had a great time visiting their beautiful office in Dan Haag and getting to know Harm as I wrote their website copy. They’re not only brilliant lawyers who are well-established in the tech industry, but they are also approachable and fun. Fonk did a terrific job with the fresh and snappy design. It’s definitely not your typical corporate law firm website.

Talpa

I’ve been freelancing at Talpa since 2010, writing, editing and translating everything from website copy, format presentations and voice-over scripts to catalogs and press releases. It’s an incredibly exciting company that constantly surprises me with its fresh ideas and innovative programming. Click the logo below to visit their website and see my work.

Client: Kaliber/ Title: KLM Tech & Date website

IT professionals are in high demand, and every IT job offers the same thing: challenging work, diverse teams and a dynamic working environment. So, how could KLM make its IT department stand out in the crowded labour market?  Digitaal bureau, Kaliber to the rescue.

Kaliber did a phenomenal job creating a campaign that put KLM on the map as an IT employer. They bundled all the work in the field of technology, data and innovation and developed the KLM Tech & Data sub-brand and one central place where all work was collected: techdata.klm.com. I was brought in to help with the UK English copy.