The Philips LED Lightshow was a huge project I worked on at Tribal DDB. As half of our team traveled around Asia and Europe filming light-overs (makeovers with LED light) in various homes and studios, I stayed back at the office creating content for the site. In doing so, I became a bit of a LED expert. I visited an enormous light factory in Belgium, met with professional light designers and came up with questions, answers and tips to make the consumer’s transition to LED lighting a little bit smoother.