ALCATEL needed a supportive campaign for the November 2016 launch of their new range of smartphones called SHINE. Creative agency, Like Friends asked art director Marloes Scheffers and I to come up with a few concepts that highlighted the design and material differentiation in the range. The winning concept was built around the focus on young up and coming designers who work with the same materials as in the phone. It’s a smartphone designed for those who dare to shine and these were the billboards.